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New bigger and better format for Meetings & Incentive Forums in 2008

Great Hotels Organisation (GHO; http://www.ghorg.com) is delighted to announce a new bigger and better format for its popular Meeting & Incentive (M&I) Forums (http://www.mi-forums.com) for 2008.

The biggest change is that there will be just two European events held during 2008, compared to the four events per year that have commonly been staged since the introduction of M&I Forums in 2006. These two events, however, will each be double in length and size compared to those staged previously, generating an even greater return on investment for all those taking part.

The events in 2008 will be staged in Tenerife (14-17th May) and Geneva (17-20th October) and will involve up to 160 suppliers including hotels, hotel groups, conference centres, DMC’s, tourist boards and convention bureaus. To maximise opportunities, suppliers will attend for all four days, while the 320 pre-qualified UK and European buyers will attend in two groups, with each attending for two of the total four days.

Maintaining the forums’ innovative 20-minute, pre-scheduled private appointment format, this change will enable even greater productivity for all concerned. Suppliers are guaranteed at least 50 meetings during each four-day event, while each buyer group will also benefit from being able to pre-select meetings from an even greater choice of hotels, venues and destinations.

Designed to focus on business, the events also aim to be fun and all M&I Forums include specific networking activities and a full social programme so that more contacts can be made and relationships cemented. The networking activities not only encourage interaction, they also give the buyers an opportunity to discover the host destination.

Richard Barnes, Chief Operating Officer, Great Hotels Organisation, commented: “The M&I Forums are so popular because they are unique in the MICE market place. We have combined the convenience of an exhibition with the relevance of targeted sales calls and the result is an incredibly efficient way to do business for buyers and suppliers alike. In 2008 the bigger format will give the buyers greater flexibility to choose dates that suit them and give the suppliers a guaranteed total of 50 meetings at each event, making the M&I Forums the most productive events in the MICE calendar.”

For further information and to enquire about the 2008 schedule of events, please visit http://www.mi-forums.com, or email mi-forums@ghorg.com

For further press information, please contact:

Note to editors: The Great Hotels Organisation’s family of brands include Special Hotels of the World (http://www.shotw.com) and Great Hotels of the World (http://www.ghotw.com), a forerunner among luxury hotel marketing alliances representing over 240 of the world’s finest hotels and resorts. Both brands are driven by six core values, notably to keep members’ costs down, to view each member as unique, to be innovative with technology, to value the power of the alliance, and to maintain the quality and integrity of the brand. Whichever brand is right for your property, the Great Hotels Organisation has a different and customer-driven approach to hotel sales and marketing. The Great Hotels Organisation manages the “GW” private label GDS chain code and toll-free voice reservation numbers operate in the USA and Europe. Further information on the Great Hotels Organisation can be found at http://www.ghorg.com.


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