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Great Hotels Organisation stages first event in the Ukraine

Luxury hotel alliance Great Hotels Organisation (GHO; http://www.ghorg.com) is delighted to announce it is holding its first major sales and marketing event in the Ukraine.

The Great Hotels Meeting Forum for German buyers 2007, dedicated to the meetings and incentive (MICE) industry, will be held on 19th and 20th November at member hotel the 5* Premier Palace Hotel in Kiev, one of the leading properties in the city.

Richard Barnes, Chief Operating Officer, Great Hotels Organisation commented: “We have identified a growing demand for venues in Kiev from European MICE buyers, which has led to the decision to host our first forum in the city. GHO and the Premier Palace Hotel are delighted to be able to showcase this up-and-coming destination by bringing the best buyers from Germany, one of the biggest MICE markets in Europe, to experience it”.

The Great Hotels Meeting Forums are a series of annual events that take a VIP group of hosted MICE buyers to one of the Great Hotels of the World members in a fabulous destination. The buyers not only experience and learn about the host hotel and destination but also have the opportunity to meet with up to 50 other Great Hotels of the World (http://www.ghotw.com) and Special Hotels of the World (http://www.shotw.com) member hotels who also attend the Meeting Forum.

The Meeting Forum will see the attending member hotels have a minimum of 28 guaranteed meetings across two days with quality pre-qualified German corporate and MICE buyers. The 20-minute one-on-one meetings are requested by the buyers in advance, meaning their interest in the individual luxury property is both genuine and guaranteed. Meanwhile, coffee breaks, the cocktail reception, gala dinner and historic city tour offer further networking opportunities and the chance for quality and lasting relationships to be built in a relaxed environment.

The forums consistently attract some of Europe’s best MICE and corporate buyers due to their reputation for offering a successful and efficient format for everyone involved. The event at the Premier Palace Hotel, Kiev, is no different and has attracted some of the best German buyers, including Wella, Shiseido and Victoria Versicherung, as well as agencies HRG and Helmsbrisco, whose clients include Deutsche Bank, Merck Pharma, Allianz Versicherungen, Volkswagen, BMW and Coca Cola.

This forum is an important event for Ukraine's tourism industry," said Alexander Lytvyn, general director of the Premier Palace Hotel. "We see this event as a promotion of Kyiv and Ukraine in the European tourism community. The fact we were chosen to help organize the first such forum in Eastern Europe is a confirmation that Kyiv is meeting European standards for luxury hotels. I'm sure it will help create a more favorable impression of our country."

For further information on Great Hotels Organisation, membership and the successful calendar of meeting forums and events, please visit http://www.ghorg.com or email mis@ghorg.com


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Note to editors: The Great Hotels Organisation’s family of brands include Special Hotels of the World (http://www.shotw.com) and Great Hotels of the World (http://www.ghotw.com), a forerunner among luxury hotel marketing alliances representing over 240 of the world’s finest hotels and resorts. Both brands are driven by six core values, notably to keep members’ costs down, to view each member as unique, to be innovative with technology, to value the power of the alliance, and to maintain the quality and integrity of the brand. Whichever brand is right for your property, the Great Hotels Organisation has a different and customer-driven approach to hotel sales and marketing. The Great Hotels Organisation manages the “GW” private label GDS chain code and toll-free voice reservation numbers operate in the USA and Europe. Further information on the Great Hotels Organisation can be found at http://www.ghorg.com.


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