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Hotels to save €13,475 per year through G-wiz’s new hotel-friendly pricing structure

G-wiz (http://www.g-rez.com/g-wiz), the revolutionary booking engine from Great Hotels Organisation (http://www.ghorg.com), has recently calculated that hotels waste an average of €13,475 (approx £9,216) per year(1) as a result of the overpriced website booking engine market.

Currently, the majority of booking engine options involve costly set-up fees followed by additional commissions every time a booking is received. Such a commission based structure therefore works against high-producing websites, costing the hotels to such an extent that online bookings no longer remain the profitable and therefore desired booking channel for guest reservations.

Estimates suggest that by 2010, 53% of all hotel internet bookings will be direct-to-consumer(2) and that a majority of people research and book their travel experiences online(3). As a result, G-wiz has been developed to directly address the overpriced market and help return control of the increasingly important web-based sales costs to hotels.

Specifically designed to benefit high-producing websites, G-wiz charges a one-off set up and customisation fee, followed by an annual fee according to the hotel’s size. After this there are no additional hidden charges: no commissions; no cancellation, reservation delivery, reporting, client care support, or system-use charges. Consequently, the cost of the booking engine is known from the start, allowing hotels to actively grow their online bookings without the need for further budgeting.

Built using the latest AJAX technology, hotels using G-wiz also offer guests a simpler, faster and enhanced booking service which is proven to deliver a greater rate of conversions. Guests will be able to book special extras and packages simply and easily with everything confirmed in real-time and controlled by the hotel. Additionally, the booking engine can easily be customized to match the rest of the hotel’s website, which further enhances the guest user experience.

Carly Gotz, Group Director – Business Development, GHO, commented: “Great Hotels Organisation is always working to provide technology solutions to common industry problems. G-wiz by G-rez is another example of this as for the first time it offers hotels the chance to truly benefit from one of their most important booking channels by eliminating unnecessary and unknown costs”.

G-wiz,the new lower cost booking engine alternative, costs a one-off £690 / €990 set-up and customisation fee and £1,950 / €2,950 per annum for hotels up to 125 rooms in size and an additional £4 / €6 per room for each room thereafter.

For further information and to sign up, please contact:
Carly Gotz
Great Hotels Organisation
cgotz@ghorg.com
0044 (0)20 7383 2335

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For further press information, please contact:

About G-wiz:
Following discussions with members of GHO’s Great Hotels of the World (http://www.ghotw.com) and Special Hotels of the World (http://www.shotw.com) brands and studies of current market offerings, GHO identified both a demand and gap in the market. Priding itself on being an industry leader in developing technical solutions for the industry, the answer was G-wiz. Offering the industry’s only true simple-screen booking system, G-wiz has been uniquely built using AJAX technology, meaning the technological excellence is presented with the functionality and usability of a desktop application within the accessibility of a website. In addition, it will be the only booking engine which offers an in-built SEO tool, the ability to book extras such as spa treatments and multiple rooms, a customised e-marketing tool, as well as a variety of other features all designed to help hotels maximise the opportunity and yield return of their own websites.

About GHO:
The Great Hotels Organisation’s family of brands include Special Hotels of the World (http://www.shotw.com) and Great Hotels of the World (http://www.ghotw.com), a forerunner among luxury hotel marketing alliances representing over 240 of the world’s finest hotels and resorts. Both brands are driven by six core values, notably to keep members’ costs down, to view each member as unique, to be innovative with technology, to value the power of the alliance, and to maintain the quality and integrity of the brand. Whichever brand is right for your property, the Great Hotels Organisation has a different and customer-driven approach to hotel sales and marketing. The Great Hotels Organisation manages the “GW” private label GDS chain code and toll-free voice reservation numbers operate in the USA and Europe. Further information on the Great Hotels Organisation can be found at http://www.ghorg.com.

  • (1) Case study is based on a 150-bed hotel, operating an average daily rate of €100, average occupancy of 75%, 2.5 night average length of stay, 10% of business through the booking engine and 4% commission per booking
  • (2) PhoCusWright, 2006
  • (3) Jupiter Media Metrix, UK 2006

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