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G-rez by Great Hotels Organisation grows consortia business by 650%

G-rez by Great Hotels Organisation (http://www.g-rez.com) announces its new position as the fourth largest hotel consortia, according to Hotel Magazine’s 2006 Giants’ list.

G-rez, which was ranked 13th in the 2005 listings, has shown an incredible 650% increase in the number of rooms and 550% increase in the number of hotels it represents on its GDS chain code, GW. This increase is by far the largest demonstrated by any of the list’s top 25 consortia and has been achieved through natural growth alone.

Carly Gotz, Group Director Business Development GHO, commented: “We are delighted to have made such phenomenal and unprecedented progress in the latest rankings. To have made such gains without acquisitions is an incredible achievement and we are especially proud to now officially be the largest independently owned consortia group”.

Hotels have chosen to join Great Hotels Organisation (GHO: http://www.ghorg.com) over competitors as a result of the individual and personalised bespoke service they each receive. In addition, GW code hotels have increased their revenue by an average of 27% as a direct result of participating in GHO’s training and sales promotions.

For further information and to enquire about G-rez, please contact Carly Gotz at cgotz@ghorg.com.

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Note to editors: The Great Hotels Organisation’s family of brands include Special Hotels of the World (http://www.shotw.com) and Great Hotels of the World (http://www.ghotw.com), a forerunner among luxury hotel marketing alliances representing over 240 of the world’s finest hotels and resorts. Both brands are driven by six core values, notably to keep members’ costs down, to view each member as unique, to be innovative with technology, to value the power of the alliance, and to maintain the quality and integrity of the brand. Whichever brand is right for your property, the Great Hotels Organisation has a different and customer-driven approach to hotel sales and marketing. The Great Hotels Organisation manages the “GW” private label GDS chain code and toll-free voice reservation numbers operate in theUSA and Europe. Further information on the Great Hotels Organisation can be found at http://www.ghorg.com.

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