February 2007 - Great Hotels Organisation launches its new and exciting ‘Eco Collection’
Great Hotels Organisation (GHO; http://www.ghorg.com) will announce the launch of its new Eco Collection at ITB in March.
Launching on World Responsible Tourism Day at WTM in November, the new collection will complement the brand’s existing portfolio by offering hotels the chance to uniquely distinguish themselves for being ecologically friendly, while also meeting consumer demand for alternative eco-friendly accommodation in one simple directory.
Following a year of research, GHO’s Eco Collection will include a range of strict and monitored membership prerequisites. In addition to the basic requirement of member hotels operating and auditing a comprehensive energy management system, other criteria include:
- Conservation of local biological and cultural diversity through protection of ecosystems
- Promotion of sustainable use of biodiversity by providing jobs to local populations
- Sharing of socio-economic benefits with local communities and indigenous people
- Increasing environmental and cultural knowledge among staff
- Minimising tourism’s own environmental impact
- Affordability and lack of waste in the form of luxury
- Showcasing local culture, flora and fauna as the hotel’s main attractions
Membership of the Eco Collection will be divided into three tiers to recognise the different stages of hotels striving to excel in ecologically friendly practices. These three tiers will include hotels that have achieved the highest level of environmental and social accreditation in prestigious benchmarking and certification programmes, such as Green Globe, hotels that have demonstrated above industry average performances against a range of environmental indicators and those that demonstrate significant improvements on the extent of their ecological footprint.
GHO will donate a percentage of the revenue generated through room nights booked through GHO to a conservation organisation, soon to be announced.
GHO Director of Global Sales, Geneviève Materne, commented: “We believe that we are meeting the increase in consumer demand for eco friendly products and services by offering environmentally conscious tourism options. Once again GHO is leading the way by offering solutions to key industry concerns”.
The Eco Collection will be GHO’s fifth, adding to the luxury romantic, spa, golf and business and incentive travelcollections that are already well established. The new Eco Collection hotels will be bookable alongside those in the other directories on the Great Hotels of the World (http://www.ghotw.com) and Special Hotels of the World (http://www.shotw.com) websites.
Hotels wishing to be considered for joining the collection should contact:
For further press information, please contact:
About GHO: The Great Hotels Organisation’s family of brands include Great Hotels of the World (http://www.ghotw.com) and Special Hotels of the World (http://www.shotw.com). By acknowledging that each hotel has a different set of marketing requirements, the Great Hotels Organisation allows its member hotels to choose from a comprehensive collection of sales and marketing initiatives in order to build their own ‘à la carte’ membership programme tailored to meet their individual objectives. By doing this, members are able to choose and purchase only the services they require, thus ensuring that membership fees are kept to a minimum and are focused on their specific requirements. Sales and marketing initiatives that members are able to take advantage of include: trade shows, e-marketing, business travel consortia sales, public relations, a private label GDS chain code and sales blitzes. Membership of the Great Hotels Organisation is by invitation only and hotels must meet strict criteria before being accepted. The Great Hotels Organisation manages the “GW” private label GDS chain code and toll-free voice reservation numbers operate globally. Further information on the Great Hotels Organisation can be found at http://www.ghorg.com.