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Barcelona Princess welcomes a new decoration concept by Desigual

Four-star hotel in Spain welcomes Desigual’s first living collection

Great Hotels of the World (http://www.ghotw.com), the London-based hotel sales and marketing alliance, is pleased to announce that its member, Barcelona Princess redecorated their rooms and created a themed Loft with the creative brand Desigual living.

Located on Barcelona’s world-famous Avinguda Diagonal, Barcelona Princess is a stylish and contemporary hotel that is constantly looking for new ideas. They decided to collaborate with Desigual to offer a unique and colourful experience to their guests.

18 rooms and two junior suites on the 23th and 24th floor have been redecorated to reflect the spirit of Desigual. Every room is unique, colourful and displays concepts and messages to make guests feel special. Bedspreads, large pillows, plaids, die-cut blankets with oriental motifs and patchworks jacquard cushions can be found in every room. The bathroom is surrounded by optimistic and motivational phrases and special details such as dental kits, tissues and shower caps have added a touch of fun to the room.

Found between floors 23 and 24, the Loft has been totally transformed and is now known as the “Life is Cool” Desigual Loft. It features a bar with amazing views of Barcelona’s Skyline, a mural with colourful floral background, pouffes, low round tables and countless traditional Desigual patchwork rugs. This meeting point is the ideal place to relax, have a cocktail or hold an informal meeting in a calm and cosy atmosphere.

In the pool area, the 4x5 metre wall has been hand painted with Desigual’s colours and can be seen from the sea or the air. Beach towels from the brand’s line are provided to guests so they can relax and take a sun bath.

Watch the following video to see the whole transformation: http://www.youtube.com/watch?v=xYjY6u-jOLs

For more information or to book Barcelona Princess, please visit http://www.ghotw.com/hotel-barcelona-princess or call +44 (0) 20 7380 3658.

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For press enquiries please contact:

Alejandra Moreno de Tejada - Marketing and PR Manager, Great Hotels of the World

Note to editors:

Great Hotelsof the World (http://www.ghotw.com) provides global hotel reservation, sales and marketing services for an exclusive portfolio of primarily independent hotels and resorts worldwide. Great Hotels of the World provides a range of products, services and innovative technology solutions for over 250 hotels worldwide through trade shows, e-marketing, business travel sales, meeting and incentive sales, public relations, Meeting Forums and a private label GDS chain code (GW).

By acknowledging that each hotel’s core business is different, Great Hotels of the World help’s hotels and consumers to “find their niche” by categorising member hotels into niche travel markets. Great Hotels’ dedicated programmes are aimed at the leisure, meetings and incentive and corporate markets, whilst the individual leisure collections reach precise areas of the market in which the hotel specialises in including gourmet, spa, golf, honeymoon and many more.

Membership of Great Hotels of the World is split into three tiers: the Luxury Collection, the Premium Collection and the Classic Collection and is by invitation only. Hotels must meet strict criteria before being accepted into the brand.

Further information on Great Hotels of the World can be found at (http://www.ghotw.com).

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