Featured offer

Media Centre

Great Hotels of the World reports increase in meeting and incentive enquiries

Great Hotels of the World (http://www.ghotw.com), the London based global hotel sales and marketing alliance has reported an 89% year-on-year increase in meeting and incentive enquiries through its MICE desk in June 2011. It has also reported a year-on-year increase in enquiries of 31% from the period January – June 2011. These positive trends signal a healthy growth in the meeting and incentive market and are predicted to continue throughout the rest of the year and into 2012

Armand Guillemot, Director of MICE sales at Great Hotels of the World comments: “Enquiries for meeting and incentive bookings have been increasing steadily since October 2010 and have risen dramatically in the first half of 2011, signalling a healthy growth in the MICE market. Our enquiries are from a mix of agency and direct corporate buyers, mainly from France, UK, Ireland and Germany. The most requested destinations for meetings and incentives are Spain and the UK but we do also get demand for other emerging destinations such as Seoul, Montenegro and India.”

Great Hotels of the World has also reported a number of other MICE trends. Lead times for enquiries are shorter with an average lead time of six weeks for enquiries in June 2011. Many companies are wary of booking too far in advance in the event of cancellation or postponement which in some cases is associated with hefty fees whereas some are simply taking advantage of favourable last minute rates and packages. The value of enquiries has increased as companies start to invest again in meetings and incentives. However at the same time, the destinations requested are usually closer to home.

Guillemot continues: “Businesses nowadays are much more return-on-investment focused. Budgets are cautiously growing but price is still a big deciding factor. Above all buyers are looking for flexibility and added value whilst remaining cost-effective.”

Great Hotels of the World offers a free venue finding service. For more information on this service, their collection of meeting and incentive hotels or to become an alliance member email mis@ghotw.com or call +44 (0) 20 7380 8557.

Follow Great Hotels Meeting Planners on Facebook (http://www.facebook.com/greathotelsmeetingplanners)

BACK

Travel Magazine

luxury getaway guides
A Greek guide to a luxury heritage and outdoors escape in Lindos, Rhodes

As a country with many ancient landmarks still intact, Greece is the perfect destination for any cultural trip! There is no better place to learn about history than on a luxury heritage holiday in Greece, particularly Rhodes. read A Greek guide to a luxury heritage and outdoors escape in Lindos, Rhodes

destination
Exploring the timeless beauty of Florence

From our window we could see the dome of the Santa Maria del Fiore and Giotto’s Campanile, and the rooftops of the city stretching to the mountains beyond. read Exploring the timeless beauty of Florence

luxury getaway guides
Sublime spa treatments and world-famous golf in Estoril

We wanted a relaxing holiday in the sun where we could simply rest and enjoy ourselves, and that’s exactly what we got read Sublime spa treatments and world-famous golf in Estoril

Read your magazineRead Your Magazine