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Great Hotels of the World predicts incentives are back for 2011 and beyond

Great Hotels of the World (http://www.ghotw.com) has announced its prediction that incentive travel is back throughout 2011 and beyond. In recent years, many companies cut back on incentive travel to save costs, however Great Hotels of the World has reported a significant increase in incentive travel enquiries placed through their MICE desk for the period of October – December 2010 in comparison to the same period in 2009 and they expect this trend to accelerate throughout 2011 and beyond.

Armand Guillemot, Sales director – meetings and incentives at Great Hotels of the World says “The past few months has seen a significant increase in the amount of enquiries for incentive trips placed through Great Hotels of the World. On average, the length of stay for incentive trips has increased and lead times are short and the industries now considering these incentive events are mainly from the retail, automotive and banking sector. Bonuses are back in the city and we are now starting to feel the issues of the past few years are coming to an end. One of the trends we’ve noticed is that corporate social responsibility is becoming more important for companies as many are looking for some sort of charity element included in their incentive trips.”

“Our member hotels are offering very competitive rates and creative incentive ideas to help kick start the trend, we have a number of hotels suitable for incentive travel trips which can be found on our website (http://www.ghotw.com/mediapage.aspx?id=13072).”

A popular way for companies to reward productivity and raise team spirit, incentive travel is an attractive option for employers to motivate staff and get the best from their employees in the future. The incentive travel market is finally recovering as smart business leaders start to invest in incentive travel again realising that inspiring good performance can retain and attract top talent.

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For press enquiries please contact:

Brooke Jester - Marketing and PR Manager, Great Hotels of the World

Note to editors:

Great Hotels of the World (http://www.ghotw.com) provides global hotel reservation, sales and marketing services for an exclusive portfolio of primarily independent hotels and resorts worldwide. Great Hotels of the World provides a range of products, services and innovative technology solutions for over 250 hotels worldwide through trade shows, e-marketing, business travel sales, meeting and incentive sales, public relations, Meeting Forums and a private label GDS chain code (GW).

By acknowledging that each hotel’s core business is different, Great Hotels of the World help’s hotels and consumers to “find their niche” by categorising member hotels into niche travel markets. Great Hotels’ dedicated programmes are aimed at the leisure, meetings and incentive and corporate markets, whilst the individual leisure collections reach precise areas of the market in which the hotel specialises in including gourmet, spa, golf, honeymoon and many more.

Membership of Great Hotels of the World is split into three tiers: the Luxury Collection, the Premium Collection and the Classic Collection and is by invitation only. Hotels must meet strict criteria before being accepted into the brand.

Further information on Great Hotels of the World can be found at (http://www.info.ghotw.com).

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