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GHO Consolidates Brands to Create One Global Hotel Sales & Marketing Brand

Great Hotels Organisation (GHO: http://www.ghorg.com) the London-based hotel sales and marketing company has announced the consolidation of its hotel brands to create one global hotel marketing alliance – Great Hotels of the World (http://www.ghotw.com).

All hotels under the former umbrella brand Great Hotels Organisation, four-star brand Special Hotels of the World and corporate mid-range brand Metro Hotels will become part of Great Hotels of the World. The incorporation of brands will create a stronger and more recognisable global hotel brand.

Within the Great Hotels of the World brand there are three levels of distinction to differentiate between hotels of different quality and current member hotels will be reclassified accordingly.

  • Great Hotels of the World Luxury Collection – for the most luxurious hotels in the collection
  • Great Hotels of the World Premium Collection – for upscale superior hotels
  • Great Hotels of the World Classic Collection – for mid-range properties

Carly Gotz, group director sales & marketing at Great Hotels of the World says “We’ve decided to make this big change following extensive research and consultation with our member hotels, clients and consumers. By bringing the brands together, we will convey a clear message to consumers and the travel trade to strengthen our brand and increase recognition. Each of the hotels will be represented in a luxurious annual directory and will benefit from a whole range of sales and marketing activities. We have also refreshed the Great Hotels of the World logo which will be unveiled at this year’s World Travel Market. The consolidation of branding will come into effect later this month.”

The announcement of the consolidation of brands is the first in a series of exciting changes in the pipeline for Great Hotels of the World, of which will be announced in the run up to World Travel market in November.

Great Hotels of the World will be exhibiting at this year’s World Travel Market in London. Visit them at stand GV230.

-ends-

For press enquiries please contact:

Brooke Jester - Marketing and PR Manager, Great Hotels Organisation

Noteto editors:

Great Hotels Organisation (GHO) is part of Big Worldwide, a global, privately owned travel, technology and media company headquartered in London. Great Hotels Organisation’s family of brands include Great Hotels of the World (http://www.ghotw.com), Special Hotels of the World (http://www.shotw.com) and Metro Hotels. GHO provides a range of products, services and innovative technology solutions for over 1,500 hotels worldwide including trade shows, e-marketing, business travel consortia sales, meeting and incentive sales, public relations, Meeting Forums and a private label GDS chain code (GW). evolution is a complete reservation platform that allows hotels to effectively manage multi-channel distribution.

Membership of GHO is by invitation only and hotels must meet strict criteria before being accepted. By acknowledging that each hotel has a different set of marketing requirements, GHO allows its member hotels to choose from a comprehensive collection of sales and marketing initiatives in order to build their own ‘à la carte’ membership programme tailored to meet their individual objectives. By doing this, members are able to choose and purchase only the services they require, thus ensuring that membership fees are focused on their specific requirements.

Further information on Great Hotels Organisation can be found at http://www.ghorg.com/.

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