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Great Hotels of the World and Special Hotels of the World Launch Ash Cloud Cancellation Policy

Customers will pay no cancellation fees in the event of disrupted flights due to volcanic ash.

Great Hotels Organisation (www.ghorg.com), the London-based hotel sales and marketing alliance representing some of the world’s finest independent hotels with the brands Great Hotels of the World and Special Hotels of the World has launched an “Ash Cloud Cancellation Policy” to give customers peace of mind when booking their holiday.

Any customer booking their accommodation through Great Hotels of the World (www.ghotw.com) or Special Hotels of the World (www.shotw.com) will not be charged a cancellation fee if their flights are cancelled due to the volcanic ash cloud.

Carly Gotz, group director sales & marketing at GHO says “We’re aware of the unreliability of flights due to the recent volcano eruption and we don’t want this to worry people when booking their holiday. We know how important our customer’s holidays are and we want them to be able to book with confidence. That’s why we will support our customers by waiving all cancellation fees if their flights are cancelled due to volcanic ash. We would like to give our customers complete peace of mind when making a booking with us.”

For more details please visit www.ghotw.com/ash_cloud_policy.aspx or call +44 (0) 20 7380 3658.

-ends-

For press enquiries please contact:

Brooke Jester - Marketing and PR Executive, Great Hotels Organisation

Note to editors:

Great Hotels Organisation (GHO) is part of Big Worldwide, a global, privately owned travel, technology and media company headquartered in London. Great Hotels Organisation’s family of brands include Great Hotels of the World (http://www.ghotw.com), Special Hotels of the World (http://www.shotw.com) and Metro Hotels. GHO provides a range of products, services and innovative technology solutions for over 1,500 hotels worldwide including trade shows, e-marketing, business travel consortia sales, meeting and incentive sales, public relations, Meeting Forums and a private label GDS chain code (GW). evolution is a complete reservation platform that allows hotels to effectively manage multi-channel distribution.

Membership of GHO is by invitation only and hotels must meet strict criteria before being accepted. By acknowledging that each hotel has a different set of marketing requirements, GHO allows its member hotels to choose from a comprehensive collection of sales and marketing initiatives in order to build their own ‘à la carte’ membership programme tailored to meet their individual objectives. By doing this, members are able to choose and purchase only the services they require, thus ensuring that membership fees are focused on their specific requirements.

Further information on Great Hotels Organisation can be found at http://www.ghorg.com/.

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