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Great Hotels of the World and Special Hotels of the World joins The Luxury Network

Great Hotels of the World (http://www.ghotw.com) and Special Hotels of the World (http://www.shotw.com) are delighted to have joined The Luxury Network as official hotel UK partners.

The Luxury Network is the world’s most exclusive and proactive private luxury affinity marketing consortium with more than 60 premium brands in each luxury capital of the world working together for mutual client and business development.

The group covers all areas of the top-end market including boating, finance, insurance, motoring, concierge, health & beauty, aviation, property, travel, golf, events, jewellery and watches, entertainment and fashion. Member brands include Aston Martin, Tatler, Dom Perignon, Bentley and Villeroy & Boch.

Carly Gotz, group director sales & marketing comments “More than ever it is important to ensure our members fees stretch further and by joining this network, it will allow our member hotels to reach a wider luxury audience in a cost-effective way.”

For more information on The Luxury Network please visit http://www.theluxurynetwork.co.uk/.

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For press enquiries please contact:

Brooke Jester - Marketing and PR Executive, Great Hotels Organisation

Note to editors:

Great Hotels Organisation (GHO) is part of Big Worldwide, a global, privately owned travel, technology and media company headquartered in London. Great Hotels Organisation’s family of brands include Great Hotels of the World (http://www.ghotw.com), Special Hotels of the World (http://www.shotw.com) and Metro Hotels. GHO provides a range of products, services and innovative technology solutions for over 1,500 hotels worldwide including trade shows, e-marketing, business travel consortia sales, meeting and incentive sales, public relations, Meeting Forums and a private label GDS chain code (GW). evolution is a complete reservation platform that allows hotels to effectively manage multi-channel distribution.

Membership of GHO is by invitation only and hotels must meet strict criteria before being accepted. By acknowledging that each hotel has a different set of marketing requirements, GHO allows its memberhotels to choose from a comprehensive collection of sales and marketing initiatives in order to build their own ‘à la carte’ membership programme tailored to meet their individual objectives. By doing this, members are able to choose and purchase only the services they require, thus ensuring that membership fees are focused on their specific requirements.

Further information on Great Hotels Organisation can be found at http://www.ghorg.com/.

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