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Special Hotels of the World Launches 2010 Exclusive Travel Collection Directory

Great Hotels Organisation (GHO: http://www.ghorg.com) officially launches the Special Hotels of the World (http://www.shotw.com) 2010 Exclusive Travel Collection Directory at World Travel Market, London, 9-12 November.

The latest edition of the directory showcases a hand-picked selection of more than 40 of the world’s best four-star hotels, all offering something special or unique to the discerning traveller.

The annual coffee-table style directory features each Special Hotel with a double page spread including stunning imagery, hotel facts, insider tips and exclusive offers and discounts.

A total of 14 new member hotels have been added to the Special Hotels of the World exclusive Travel Collection since its last edition and new destinations featured in the 2010 directory include Kuala Lumpur, Singapore, Nice, Brussels, Cancun and Taipei.

In addition to the directory, the featured hotels can also be browsed on the Special Hotels of the World website – http://www.shotw.com/ along with additional images, destination guides, information on local activities, maps, guest comments and useful links.

All hotels can be booked via the Special Hotels of the World website, where customers can also access exclusive offers and discounts, or by calling the Special Hotels of the World reservations number +44 (0) 20 7380 3658.

Great Hotels Organisation will be exhibiting at World Travel Market, London 9–12 November, stand number GV7650. Please visit the stand to receive a complimentary Special Hotels of the World directory or to meet the GHO team.

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For press enquiries please contact:

Brooke Jester - Marketing and PR Executive, Great Hotels Organisation

Note to editors:

Great Hotels Organisation (GHO) is part of Big Worldwide, a global, privately owned travel, technology and media company headquartered in London. Great Hotels Organisation’s family of brands include Great Hotels of the World (http://www.ghotw.com), Special Hotels of the World (http://www.shotw.com), Metro Hotels and evolution (http://www.evolutiondistribution.com). GHO provides a range of products, services and innovative technology solutions for over 1,500 hotels worldwide including trade shows, e-marketing, business travel consortia sales, meeting and incentive sales, public relations, Meeting Forums and a private label GDS chain code (GW). evolution is a complete reservation platform that allows hotels to effectively manage multi-channel distribution.

Membership of GHO is by invitation only and hotels must meet strict criteria before being accepted. By acknowledging that each hotel has a different set of marketing requirements, GHO allows its member hotels to choose from a comprehensive collection of sales and marketing initiatives in order to build their own ‘à la carte’ membership programme tailored to meet their individual objectives. By doing this, members are able to choose and purchase only the services they require, thus ensuring that membership fees are focused on their specific requirements.

Further information on Great Hotels Organisation can be found at http://www.ghorg.com/.

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