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Great Hotels Organisation Announces Further Addition to European Sales Team

Great Hotels Organisation (GHO, http://www.ghorg.com), a London-based sales and marketing alliance has announced a new appointment within its European sales team.

Heike Werner has been appointed as regional sales director for central Europe. Based at the company’s German office in Hamburg, the position will see Heike take responsibility for developing business for members of Great Hotels of the World (http://www.ghotw.com) , Special Hotels of the World (http://www.shotw.com) and the recently launched Metro Hotels brand in the MICE, corporate and leisure markets, in Germany and central European regions.

Heike joins GHO with 10 years experience in the international hotel industry. She joins the company from Golden Tulip Hotels, Inns and Resorts where she held various sales roles covering the central European region. Prior to joining Golden Tulip, Heike spent a year working in China during the Beijing Olympics as international sales manager for the Loong Palace Hotel & Resort and prior to that, she spent two years at Intercontinental Hotels and Resorts in the UK.

On her appointment, Heike comments, “I look forward to becoming part of this growing company. Central Europe is a very important market for GHO and I look forward to generating business within the MICE and corporate sales sectors for member hotels.”


For press enquiries please contact:

Brooke Jester - Marketing and PR Executive, Great Hotels Organisation

Note to editors:

Great Hotels Organisation (GHO) is part of Big Worldwide, a global, privately owned travel, technology and media company headquartered in London. Great Hotels Organisation’s family of brands include Great Hotels of the World (http://www.shotw.com/), Special Hotels of the World (http://www.shotw.com/, Metro Hotels and G-rez (www.g-rez.com/). GHO provides a range of products, services and innovative technology solutions for over 1,500 hotels worldwide including trade shows, e-marketing, business travel consortia sales, meeting and incentive sales, public relations, Meeting Forums and a private label GDS chain code (GW). G-rez provides bespoke solutions to hotels with the technology to manage GDS, ADS (internet), website and voice reservations easily, as well as a booking engine for a hotel’s own website, G-wiz (www.g-rez.com/g-wiz.htm) . Membership of GHO is by invitation only and hotels must meet strict criteria before being accepted. By acknowledging that each hotel has a different set of marketing requirements, GHO allows its member hotels to choose from a comprehensive collection of sales and marketing initiatives in order to build their own ‘à la carte’ membership programme tailored to meet their individual objectives. By doing this, members are able to choose and purchase only the services they require, thus ensuring that membership fees are focused on their specific requirements.

Further information on Great Hotels Organisation can be found at http://www.ghorg.com/.


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