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Great Hotels Organisation launches MICE promotion

Great Hotels Organisation (GHO: http://www.ghorg.com), a luxury sales and marketing alliance, has announced the launch of a new promotion aimed at the meeting and incentive market, offering added value and exclusive benefits to the MICE buyer.

“Great Events, Greater Value” will meet MICE buyers’ needs by offering a standardised, value added package across the entire meeting and incentive collection of the hotel alliance. The promotion, which is the first of its kind to be offered by an independent hotel sales and marketing alliance, will allow individual hotels to be more competitive by offering a package to rival those offered by major global hotel chains.

Buyers making bookings through GHO’s global sales office will be offered the following as standard for every hotel belonging to the Great Hotels of the World and Special Hotels of the World Meetings & Incentive collection for all bookings confirmed by 30 September 2009.

  • Up to two complimentary bedrooms for the client site inspection whether the event confirms or releases.
  • Up to two complimentary bedrooms for the on-site event team for the duration of the event with late check-out.
  • One complimentary upgrade, for every 25 confirmed bedrooms per night.
  • One complimentary bedroom for every 50 confirmed bedrooms per night.
  • Free office for the event organiser for the duration of the event.
  • Free internet connection in the main meeting room for the duration of the event.
  • A E100 voucher to spend on accommodation at any member hotel for every E40,000 confirmed (up to 400).
  • Richard Barnes, chief operating officer at GHO comments, “These are challenging times for all involved in the MICE industry. This prompted us to carry out in-depth research into the requirements of MICE buyers in today’s changing market. Our results show that buyers are looking for added value without extra cost, flexibility and fast responses. To ensure we deliver exactly what buyers want, in addition to our “24 hour response” policy, we have standardised a range of added-value benefits across the entire alliance that are exclusive to enquiries that come through GHO.”

    For more information and to take advantage of GHO’s free venue-finding service, please contact GHO’s global sales office on +44 (0) 20 7380 8557 or email mis@ghorg.com.

    -ends-

    For press enquiries please contact:

    Brooke Jester - Marketing and PR Executive, Great Hotels Organisation

    Note to editors:

    Great Hotels Organisation (GHO) is part of Big Worldwide, a global, privately owned travel, technology and media company headquartered in London. Great Hotels Organisation’s family of brands include Great Hotels of the World (http://www.ghotw.com/), Special Hotels of the World (www.shotw.com)/, Metro Hotels and G-rez (www.g-rez.com/). GHO provides a range of products, services and innovative technology solutions for over 1,500 hotels worldwide including trade shows, e-marketing, business travel consortia sales, meeting and incentive sales, public relations, Meeting Forums and a private label GDS chain code (GW). G-rez provides bespoke solutions to hotels with the technology to manage GDS, ADS (internet), website and voice reservations easily, as well as a booking engine for a hotel’s own website, G-wiz (www.g-rez.com/g-wiz.htm) . Membership of GHO is by invitation only and hotels must meet strict criteria before being accepted. By acknowledging that each hotel has a different set of marketing requirements, GHO allows its member hotels to choose from a comprehensive collection of sales and marketing initiatives in order to build their own ‘à la carte’ membership programme tailored to meet their individual objectives. By doing this, members are able to choose and purchase only the services they require, thus ensuring that membership fees are focused on their specific requirements.

    Further information on Great Hotels Organisation can be found at http://www.ghorg.com/.

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