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Great Hotels of the World announces 2009 Luxury Travel Collection Directory

Great Hotels Organisation officially launches the Great Hotels of the World 2009 Luxury Travel Collection directory at ITB Berlin. The latest edition includes a selection of over 100 of the world’s finest luxury hotels that showcase the highest levels of service standards available.

The annual coffee-table style directory features each hotel on at least a double-page spread and includes stunning imagery, hotel facts, exclusive packages and offers, details on spa treatments and golf course information.

A total of 17 new members were accepted into the Great Hotels of the World alliance last year and new destinations featured in the 2009 directory include Seoul in South Korea and Evora in Portugal.

In addition to the directory, the featured hotels can be browsed on the Great Hotels of the World website - www.ghotw.com, along with in-depth destination guides, additional exclusive offers, customer reviews and photos, location maps and climate charts.

Great Hotels Organisation will be exhibiting at ITB Berlin 2009 – Hall 9 stand 203. Please visit the stand to receive your complimentary Great Hotels of the World 2009 directory.

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For press enquiries please contact:

Brooke Jester - Marketing and PR Executive, Great Hotels Organisation

Note to editors:

Great Hotels Organisation’s family of brands include Great Hotels of the World (www.ghotw.com), Special Hotels of the World (www.shotw.com/) and Metro Hotels. By acknowledging that each hotel has a different set of marketing requirements, Great Hotels Organisation allows its member hotels to choose from a comprehensive collection of sales and marketing initiatives in order to build their own ‘a la carte’ membership programme tailored to meet their individual objectives. By doing this, members are able to choose and purchase only the services they require, thus ensuring that membership fees are kept to a minimum and are focused on their specific requirements. Sales and marketing initiatives that members are able to take advantage of include: trade shows, e-marketing, business travel consortia sales, public relations, a private label GDS chain code and sales blitzes. Membership of Great Hotels Organisation is by invitation only and hotels must meet strict criteria before being accepted. Great Hotels Organisation manages the “GW” private label GDS chain code and toll-free voice reservation numbers operate globally. Further information on Great Hotels Organisation can be found at www.ghorg.com/.

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