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Great Hotels Organisation targets corporate demand with the launch of Metro Hotels

Great Hotels Organisation, a global sales and marketing company is responding to changes in corporate hotel demand with the launch of Metro Hotels – a niche brand for mid-range, contemporary, city-centre hotels targeting the corporate traveller. Metro Hotels will be officially launched at ITB Berlin 2009.

Metro Hotels members will be represented by GHO’s private label GDS code – “GW”. They will also benefit from targeted sales and marketing opportunities including entry into the annual GHO corporate travel collection directory, corporate and consortia sales, meeting and incentive sales, trade show representation, public relations services and corporate sales road-shows.

Carly Gotz, director of business development and marketing, said, “During this economic downturn, GHO is doing everything we can to ensure our hotels receive their share of corporate business by developing our brands according to demand. By expanding our portfolio of hotels to include mid-range properties, this will not only benefit Metro Hotels members but our existing brands will also benefit from increased awareness generated through the corporate market.”

Metro Hotels will be GHO’s third hotel brand, adding to Great Hotels of the World, a luxury alliance bringing together the world’s finest hotels and Special Hotels of the World, an alliance for hotels with a unique offering for guests.

The 2009/10 corporate travel collection directory, including Metro Hotels members will be available from June 2009.

GHO is offering a special introductory rate to all new Metro Hotels members. Membership of Metro Hotels is subject to specific acceptance criteria. Hotels requiring more information or to be considered for joining Metro Hotels should contact: Carly Gotz, +44 (0) 20 7380 8592 or visit the GHO stand at ITB – Hall 9 Stand 203.

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For press enquiries please contact:

Brooke Jester - Marketing and PR Executive, Great Hotels Organisation

Note to editors:

Great Hotels Organisation’s family of brands include Great Hotels of the World (www.ghotw.com) and Special Hotels of the World (www.shotw.com/). By acknowledging that each hotel has a different set of marketing requirements, Great Hotels Organisation allows its member hotels to choose from a comprehensive collection of sales and marketing initiatives in order to build their own ‘a la carte’ membership programme tailored to meet their individual objectives. By doing this, members are able to choose and purchase only the services they require, thus ensuring that membership fees are kept to a minimum and are focused on their specific requirements. Sales and marketing initiatives that members are able to take advantage of include: trade shows, e-marketing, business travel consortia sales, public relations, a private label GDS chain code and sales blitzes. Membership of Great Hotels Organisation is by invitation only and hotels must meet strict criteria before being accepted. Great Hotels Organisation manages the “GW” private label GDS chain code and toll-free voice reservation numbers operate globally. Further information on Great Hotels Organisation can be found at www.ghorg.com/.

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