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Great Hotels Organisation receives record membership applications in 2008

Great Hotels Organisation, whose family of brands include Great Hotels of the World (http://www.ghotw.com) and Special Hotels of the World (http://www.shotw.com), achieved a record number of applications for memberships to its niche sales and marketing alliances during 2008.

Since January 2008, some 372 individual hotels worldwide applied for integration into the Great Hotels of the World and Special Hotels of the World alliances – an increase of 17% from 2007.

Of those applications, 33 hotels were added to the worldwide portfolio of luxury hotels and resorts. A total of 17 hotels were added to Great Hotels of the World and 16 were accepted into Special Hotels of the World.

The low acceptance rate of applications demonstrates GHO’s emphasis on quality control and specific entry requirements.

Among the new members include a number of new destinations. Highlights include Seoul Plaza in the heart of the South Korean capital; Hotel Splendid on the edge of the Adriatic Sea in Becici, Montenegro; M'AR De AR Aqueduto in the UNESCO World Heritage site of Evora, Portugal; the brand new Troia Design Hotel in Troia, Portugal; the intimate Coyaba Resort in Montego Bay, Jamaica and the biggest conference and spa resort in Croatia, Valamar Lacroma Resort in Dubrovnik, which will open its doors in late 2009.

Carly Gotz, Group Director of Business Development, says: “In 2009 we will continue to add hotels from a range of new destinations that give consumers luxurious accommodation that is value for money. Recent surveys show that our consumers still plan to travel on holiday this year but they will be looking for new, more unique destinations in areas that will allow their money to stretch even further.”

GHO’s increasing number of applications reflects their diverse product offerings – ranging from MICE sales and events to booking engines and GDS connectivity. GHO is particularly focused on e-distribution where member hotels receive bespoke training throughout their membership on how to optimise revenue through various electronic channels.

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For press enquiries please contact:

Brooke Jester
Marketing and PR Executive
Great Hotels Organisation
+44 (0) 20 7380 8561
bjester@ghorg.com

Note to editors:

Great Hotels Organisation

Great Hotels Organisation’s family of brands include Great Hotels of the World (http://www.ghotw.com) and Special Hotels of the World (http://www.shotw.com). By acknowledging that each hotel has a different set of marketing requirements, Great Hotels Organisation allows its member hotels to choose from a comprehensive collection of sales and marketing initiatives in order to build their own ‘à la carte’ membership programme tailored to meet their individual objectives. By doing this, members are able to choose and purchase only the services they require, thus ensuring that membership fees are kept to a minimum and are focused on their specific requirements. Sales and marketing initiatives that members are able to take advantage of include: trade shows, e-marketing, business travel consortia sales, public relations, a private label GDS chain code and sales blitzes. Membership of Great Hotels Organisation is by invitation only and hotels must meet strict criteria before being accepted. Great Hotels Organisation manages the “GW” private label GDS chain code and toll-free voice reservation numbers operate globally. Further information on Great Hotels Organisation can be found at http://www.ghorg.com.

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