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Great Hotels Organisation appoints new Director of Sales for North America

Great Hotels Organisation (http://www.ghorg.com), the London-based luxury sales and marketing alliance, has announced the appointment 30-year travel industry expert, Robert de Leon as Director of Sales – North America. He will be based at the company’s US office in Atlanta, Georgia.

Robert de Leon has an extensive background in the international travel sector, where he has worked for Air France, Concorde Hotels, Kuoni DMC and Mac Meeting and Events.

In his new role Robert will draw on his meetings, incentives and events experience to take full control of the growth and development of Great Hotels Organisation (GHO) in North America, focusing particularly on GHO’s Meeting & Incentive Forums (http://www.mi-forums.com). Robert will be responsible for recruiting hosted buyers and suppliers to attend GHO’s USA Meeting & Incentive Forum at The Breakers, Palm Beach, Florida (20-22 September 2009). He will also focus on recruiting luxury hotels to join the Great Hotels of the World and Special Hotels of the World brands, and promote member hotels to the USA MICE market.

Said Robert: “It is my pleasure to introduce Meeting & Incentive Forums, Great Hotels of the World and Special Hotels of the World to the North American Market. GHO is a company that has been well known in Europe for many years. In a downturn economy you need to look at alternatives to high-cost sales calls and non-effective trade shows that just do not give you positive return on investment. The Meeting & Incentive Forums are a fantastic way to meet decision-making meeting planners that have an interest in booking your product.”

For more information on GHO’s Meeting and Incentive Forums please contact:

US Office: Robert de Leon    bdeleon@ghorg.com (404) 538-146

UK Office: Exhibitor Sales - Delphine Delacroix      ddelacroix@ghorg.com +44 (0) 20 7380 8587

Hosted Buyer Programme – Lucy Brown               lhbrown@ghorg.com +44 (0) 20 7380 8582

 -ends-

For press enquiries please contact:

Brooke Jester
Great Hotels Organisation
+44 (0) 20 7380 8561
bjester@ghorg.com

Note to editors:

Great Hotels Organisation’s family of brands include Special Hotels of the World (http://www.shotw.com) and Great Hotels of the World (http://www.ghotw.com), a forerunner among luxury hotel marketing alliances representing over 200 of the world’s finest hotels and resorts. Both brands are driven by six core values, notably to keep members’ costs down, to view each member as unique, to be innovative with technology, to value the power of the alliance, and to maintain the quality and integrity of the brand. Whichever brand is right for your property, Great Hotels Organisation has a different and customer-driven approach to hotel sales and marketing. Great Hotels Organisation manages the GW private label GDS chain code and toll-free voice reservation numbers operate in the USA and Europe.

 

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