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Meeting & Incentive Forums set to conquer Asia

Great Hotels Organisation (GHO: http://www.ghorg.com) are to hold two Asian Meeting & Incentive Forums (M&I Forums: http://www.mi-forums.com) in 2009. The Asian M&I Forums, which will bring together worldwide MICE suppliers with planners from across the Asia-Pacific region, will take place in Bali (23-24 March) and Hong Kong (31 August–1 September).

The Forums are two-day events comprising a series of 20-minute pre-scheduled one-on-one appointments between top MICE suppliers and key meeting and incentive buyers, all of whom have confirmed budgets to spend. A wide range of suppliers will be represented at each event – including hotels, hotel groups, conference centres and DMCs – to meet with carefully selected MICE buyers from the Asia-Pacific region.

Over the two-day Forums attendees will have a minimum of 25 face-to-face meetings with a selection of agencies and companies such as Shell Oil and Sony. Designed to focus on business, the events also aim to be enjoyable and include networking activities and a social programme. This enables contacts and relationships to be made and allows the buyers to learn about the host destination.

Alastair Lennox, Managing Director, M&I Forums Asia, says: “Since the introduction of M&I Forums in 2006, we have continued to experience strong growth over the past three years because of the unique service we are offering. There are fewer opportunities for hoteliers to reach the MICE market in Asia than in Europe. These forums will provide the opportunity to develop the MICE industry in Asia and allow meeting planners to develop relationships within the industry.”

For more information on Meeting & Incentive Forums, please contact Alastair Lennox, Managing Director, M&I Forums Asia on alennox@ghorg.com +62 (0) 81558 107111. http://www.mi-forums.com

-ends-

For press enquiries please contact

Brooke Jester

Marketing and PR Assistant

Great Hotels Organisation

+44 (0) 20 7380 8561

bjester@ghorg.com

 Note to editors:

Great Hotels Organisation’s family of brands include Great Hotels of the World (http://www.ghotw.com) and Special Hotels of the World (http://www.shotw.com). By acknowledging that each hotel has a different set of marketing requirements, Great Hotels Organisation allows its member hotels to choose from a comprehensive collection of sales and marketing initiatives in order to build their own ‘à la carte’ membership programme tailored to meet their individual objectives. By doing this, members are able to choose and purchase only the services they require, thus ensuring that membership fees are kept to a minimum and are focused on their specific requirements. Sales and marketing initiatives that members are able to take advantage of include: trade shows, e-marketing, business travel consortia sales, public relations, a private label GDS chain code and sales blitzes. Membership of Great Hotels Organisation is by invitation only and hotels must meet strict criteria before being accepted. Great Hotels Organisation manages the “GW” private label GDS chain code and toll-free voice reservation numbers operate globally. Further information on Great Hotels Organisation can be found at http://www.ghorg.com.

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