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G-wiz Caters to the Cash-Rich/Time-Poor Hotel Guest

Great Hotels Organisation (GHO; http://www.ghorg.com), exhibiting at this month’s EyeforTravel Travel Distribution Summit Europe 2008 for the first time, rises to the demand for tailor-made holidays by offering booking solutions like G-wiz and G-wiz Xtra (http://www.g-rez.com) that cater to the busy luxury consumer.

Estimates suggest that by 2010, 53% of all hotel internet bookings will be direct-to-consumer* and that a majority of people research and book their travel experiences online.** With recent booking trends moving away from package holidays, today’s hotel guests expect more than just a bed and a sea view. Due to its one-screen real-time booking system, individual hotels using G-wiz and hotel chains using G-wiz Xtra will be able to give guests the option to book anything from balloon rides to meals cooked by celebrity chefs with their stay. This means a flexible travel experience for the customer and the opportunity to increase point of sale revenue for the hotel.

G-wiz and G-wiz Xtra have been built with the guest in mind. In the luxury market, guests often have the money to spend on holiday, with 34% Great Hotels of the World (GHOTW; http://www.ghotw.com) customers spending as much as £2500 each trip.*** But where money is less of an issue, what many guests lack is time. G-wiz offers a unique experience whereby guests can tailor their holiday extras to their personality, see what room they are buying and upgrade rooms all in one place, saving valuable time. In addition to this, hotel groups using G-wiz Xtra, which launched at ITB in March, can give guests to expand their search to include multiple properties in a single destination.

Another alternative is Great Hotels Organisation’s GDS booking solution, G-rez, which is different from other technology providers, as it uses the infrastructure of the Great Hotels Organisation soft brands, Great Hotels of the World (GHOTW; http://www.ghotw.com) and Special Hotels of the World (SHOTW; http://www.shotw.com). Hotels therefore benefit from both the use of cutting-edge booking technology and Great Hotels Organisation’s soft brand knowledge of the luxury market. They can therefore focus on increasing business and making commissions – for much less cost than joining a hard brand.

Yunna Takeuchi, Director of e-Distribution at GHO, who will be speaking at the EyeforTravel summit, commented: ‘Distribution is no longer just another means to fill rooms regardless of the guest experience. Emotional engagement with guests is quickly becoming a key part of hotel distribution and it is crucial that hotels’ websites and booking engines are fit to offer rich & relevant content, intuitiveness in the booking process and up-sale functionalities to maximize revenue per booking.’

G-wiz, G-wiz Xtra and G-rez will be available for demonstration at this year’s EyeforTravel Travel Distribution Summit Europe 2008, London May 20-21 2008, Business Design Centre, stand 46.

GHO Director of e-Distribution, Yunna Takeuchi, will be speaking at the EyeforTravel Travel Distribution Summit on 21 May at 11.45am.


* PhoCusWright, 2006

** Jupiter Media Metrix, UK 2006

*** Great Hotels of the World Customer Survey 2007

For further press information, please contact:

  • Great Hotels Organisation Press Department
  • Tel: 020 7380 8598
  • Email: press@ghorg.com

Note to editors: The Great Hotels Organisation’s family of brands include Special Hotels of the World (http://www.shotw.com) and Great Hotels of the World (http://www.ghotw.com), a forerunner among luxury hotel marketing alliances representing over 240 of the world’s finest hotels and resorts. Both brands are driven by six core values, notably to keep members’ costs down, to view each member as unique, to be innovative with technology, to value the power of the alliance, and to maintain the quality and integrity of the brand. Whichever brand is right for your property, the Great Hotels Organisation has a different and customer-driven approach to hotel sales and marketing. The Great Hotels Organisation manages the “GW” private label GDS chain code and toll-free voice reservation numbers operate in the USA and Europe. Further information on the Great Hotels Organisation can be found at http://www.ghorg.com.


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