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Our brands

Special Hotels of the World

Special Hotels of the World is a sales and marketing alliance for unique and interesting properties that offer the guest a memorable experience and value for money.

The brand offers three distinct marketing programmes, designed to drive business to hotels in the following niche areas:

The Exclusive Travel Collection:
To promote your hotel to consumers around the world, we will feature your hotel's unique or special feature within the directory, for example:

Sporting activities such as golf, skiing or watersports
Leisure attractions such as dining, spa or shopping
Cultural tourism such as history or famous guests

Learn more about how you can increase your reservations from leisure travellers.

Meetings and Incentive Travel Collection:
For marketing to meetings and incentive travellers and buyers. Make the most of the meetings and incentive market...

The Corporate Collection:
To increase the amount of business you receive from corporate travellers. Capitalise on the corporate travel market...

Quality criteria to join

Each of our member-properties boasts facilities and services that meet the requirements of demanding travellers. The hotel must be unique and must possess at least one outstanding feature that sets it apart from its competition.

To become a member of Special Hotels of the World a property has to be accepted by Great Hotels Organisation's Quality Standards Committee. Please speak to one of our membership directors to find out if your property meets our standards.

Click here for more information on how to join.