Our brands
Great Hotels of the World
Great Hotels of the World is an alliance of the world's most luxurious properties. The brand offers three distinct marketing programmes that drive business to hotels in the following niche areas:
The Luxury Leisure Collection:
For properties who want to promote their hotel to consumers globally. Hotels can apply to join the following niche leisure segments:
- Luxury Golf Collection: This collection is ideal for hotels with their own golf course or for properties that are located in a renowned golfing area.
- Luxury Romantic Collection: This collection focuses on the couples leisure market, including the wealthy empty-nest and wedding/honeymoon traveller.
- Luxury Spa Collection: This collection targets the spa and wellness sector, the fastest-growing niche of the leisure market.
Learn more about how you can increase your reservations from leisure travellers.
Meetings and Incentive Travel Collection:
For properties who want to market their facilities to meetings and incentive travellers and buyers. Learn more about how to make the most of the meetings and incentive market...
The Corporate Collection:
For properties who would like to increase the amount of business they receive from corporate travellers. Find out how to capitalise on the corporate travel market...
Quality criteria to join
Each of our member properties must be recognised as one of the finest in its region and must possess facilities and services that meet the requirements of discerning international clients.
To become a member of Great Hotels of the World a property has to be accepted by Great Hotels Organisation's Quality Standards Committee. Please speak to one of our membership directors to find out if your property meets our standards by clicking here.